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New Articles
12 Carats
Many people equate the term carat with the size of a diamond, and as carat size increases, so will the carat weight. But the operative word there is weight. Carat refers to the weight of a diamond and is equal to roughly 200 milligrams...

How to Buy Diamond Engagement Rings
There is much to consider when purchasing a diamond - especially diamond engagement rings! The tradition of presenting a woman with a diamond engagement ring when proposing began in 1477 when Archduke Maximilian presented ...


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Diamond Brands and What They Mean



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Diamonds are one of the few products that
simply cannot be 'branded.' Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand - just as gold is not a specific
brand.

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond - but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well


Today's Article

35 Corundum
Corundum is the form of mineral from which sapphires and rubies are derived. The mineral is naturally clear, but can have different colors when impurities are present. Transparent corundums are used as gems, and if they're red, then...
- but it usually
isn't. It is still branded based on who owns it
at the time. So basically, when it comes down
to it - diamond brands mean absolutely
nothing at all.

Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don't know much about
diamonds. Remember that diamonds are
not actually branded - unless mother nature
has her own brand!

 

Today's #1 Resources

26 Portuguese diamond
There's something so exciting about these incredibly large and perfect stones. Sometimes they have well-documented histories and we know where they came from and who owned them and when. But others have a past that's not as well-known, and...

Diamond Care
Ways to Clean your Diamond There are a few different ways that you can provide diamond care for your precious jewelry, in particular, there are different cleaning processes you can use to keep it looking as brilliant and sparkling as...

 

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Diamonds worth 2.6 million dollars (2.1 million euros) have been stolen from the safe of a Namibian polishing company partly owned by diamond giant De Beers, an official said Wednesday.
Diamonds worth $2.6m have been stolen from the safe of a Namibian polishing company partly owned by diamond giant De Beers.
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